Articles from Snowplow

Snowplow today announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a leader in The Modern Marketing Data Stack: Governing the Agentic Enterprise. The report recognizes Snowplow in the Analytics & Measurement category for delivering high-quality, real-time, event-level behavioral data directly into the AI Data Cloud, powering agentic marketing analytics and hyper-personalized customer experiences.

Snowplow, the leader in customer data infrastructure, today announced the launch of Snowplow Signals, a real-time customer intelligence system that enables companies to build and deploy AI-powered customer experiences much faster. Signals provides applications with access to deep, real-time, trustworthy customer context — making it easier to hyper-personalize user journeys and equip AI agents to overcome the “cold start problem” and drive more relevant interactions.

Snowplow, the global leader in customer data infrastructure (CDI), today announced the appointment of two senior executives based at its Boston headquarters to accelerate AI product innovation and enhance technical services for the company’s growing enterprise customer base.

Snowplow today announced that it has been recognized as a Leader in the Analytics & Data Capture category in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.

Snowplow today announced at Snowflake’s annual user conference, Snowflake Data Cloud Summit 2024, the launch of AI Agent Event Collection and Analytics, which is Powered by Snowflake. The new application will enable brands to better understand the impact of Generative AI investments, such as large language model (LLM) customer agents, on the user journey and digital experience.

Snowplow, the leader in customer data collection and analytics, today announced the launch of Snowplow Digital Analytics on Snowflake Marketplace. Snowplow Digital Analytics is an app native to the Snowflake Data Cloud that arms users with the analytics components to accelerate insights for marketing teams and minimize costly development cycles for data teams operating in the Snowflake Data Cloud.

Snowplow, the leader in customer data collection, today announced the appointment of two new top-tier senior executives based out of its Boston headquarters to help drive the company's continued growth and global expansion.

Snowplow, the leader in customer data collection, today announced its listing on Databricks Partner Connect, making it easy for Databricks customers to quickly set up a Snowplow pipeline with just a few clicks.

Snowplow today announced that it has been recognized as a Analytics & Data Capture ‘One to Watch’ in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue, executed and launched by Snowflake, the Data Cloud company.

Snowplow, the global leader in data creation, today announced that technology analyst firm GigaOm has found that its solution outperforms Google Analytics 4 (GA4) following a comprehensive field test. The report provides marketing and analytics decision makers with a detailed overview of the two analytics solutions and helps them decide where to invest.

Snowplow, the global leader in AI-ready customer behavioral data, today announced an investment from Databricks Ventures. The investment will further extend the partnership between the companies to empower organizations to deliver Next-Gen Customer Experiences.

Snowplow, the global leader in data creation, today announced the launch of a dynamic new solution for measuring the effectiveness of advertising campaigns. Called Attribution Modeling, the solution Powered by Snowflake, gives clients real-time insights into advertising performance, enabling essential campaign optimization in near-real time.

Snowplow, the global leader in behavioral data creation, today announced the leadership appointments of John Piekos as Senior Vice President of Engineering and Ari Daskalakis as Vice President of Global Sales Engineering. Snowplow unlocks behavioral data at scale, enabling any organization to create the richest possible data asset and power advanced analytics and AI use cases.

Snowplow, the industry leader in Data Creation and behavioral data, has announced the availability of the first of its Data Product Accelerators (DPAs)— recipes designed to help accelerate the journey from ideation to outcome when designing business-critical data products. The company has also announced preview availability of new offerings within its Behavioral Data Platform (BDP) portfolio.

Snowplow, the world's leader in Data Creation, today announced $40 million in Series B funding led by global venture capital firm, NEA, whose prior investments include Databricks, Cloudflare, and DataRobot, and continued support from existing Snowplow investors, Atlantic Bridge, and MMC. To date, funding raised totals $55 million. The new infusion of capital will allow Snowplow to grow its team, accelerate support for an ever-increasing set of data types, and scale internationally.

Snowplow, the industry leader in data creation and behavioral data, today announced a partnership with Databricks, the data and AI company and pioneer of the data lakehouse paradigm, at the 2022 Databricks Data + AI Summit in San Francisco, occurring June 27-30.

Snowplow, the industry leader in data creation and behavioral data, today announced the expansion of its global operations with the opening of an office in Boston, MA. The Boston office will become the center of Snowplow’s rapidly expanding US operations, and the co-headquarters for the company, alongside the existing London, UK office.

Snowplow, the industry leader in data creation and behavioral data, today announced an enhancement to its behavioral data platform to accelerate machine learning. Announced at the 2022 Snowflake Summit in Las Vegas, Snowplow’s behavioral data platform can now feed AI-ready, rich, accurate and complete data directly into artificial intelligence and machine learning models, without any major data preparation bottlenecks.

Snowplow, the industry leader in data creation and behavioral data, today announces that it has successfully joined the Snowflake Partner Network as a Premier Partner and achieved Snowflake Ready Technology Validation. The Snowflake Ready Technology Validation program recognizes organizations that have completed a third party technical validation to confirm optimization with Snowflake integrations.

Snowplow, the industry leader in data creation and behavioral data, today announced the appointment of Christopher Lynch as chairman. Lynch has a proven track record of innovation and market disruption, having previously catalyzed markets around a wide variety of technologies, including web switching, virtualization, security, and most recently Artificial Intelligence (AI) and data analytics.