Articles from Wilton Brands

NAPERVILLE, Ill., July 22, 2025 (GLOBE NEWSWIRE) -- Wilton, a trusted leader in baking and decorating for nearly a century, is unveiling a newly tiered bakeware system and innovative decorating icing pouches designed to simplify dessert making for everyone—from first-time bakers to seasoned pros.

Wilton Launches Month-Long Virtual Cookie Exchange, offering daily cookie recipes to inspire holiday baking this season

NAPERVILLE, Ill., Sept. 26, 2023 (GLOBE NEWSWIRE) -- Fall is upon us and with Halloween just around the corner, Wilton – the leader in baking and decorating, is helping Halloween lovers create spooky, unique and delicious sweets with their fan favorite Halloween collection and new, trending products. Wilton is introducing four new items to complement seasonal staples that include holiday bakeware and tools, decorating kits, Candy Melts, icing, sprinkles, and edible decorations. Whether you are hosting a Halloween party, baking for friends or family or just want to get creative in the kitchen, Wilton provides no frights, just delights this Halloween.

NAPERVILLE, Ill., June 22, 2023 (GLOBE NEWSWIRE) -- Wilton is expanding its decorating line with all new innovation this summer – Dessert Drizzles – plus two new flavors of their Decorating Icing Pouches. Both products are designed to help bakers decorate with ease, while adding delicious flavor and beautiful texture to their treats and baked goods.

Wilton’s New ‘Ready to Build Happy Easter Chocolate Cookie House Kit’ and their New ‘Make Easter Sweeter Cookie Kit’ provide fun activities to inspire creativity this spring

Wilton is inspiring consumers to bake with love on the sweetest holiday of the year with fun seasonal products, fan-favorite tools, and adorable dessert toppings